April 20, 2020 at 7:36am | Mac Rogers
Hello, this is my video series on selling your home during a pandemic. We started with safety and then we talked about the exterior of the home and the last video was about tactics or marketing. Now we go inside the house.


This is Mac with Albert Rogers Realty here in Castro Valley, CA.


Pandemic, terrorist attack, recession, whatever is going on the goal is the same if you are thinking of selling your home. Get you the price that you want at the terms that you want? This video series is to educate and inform you of the secrets, hacks, and tricks that top producing agents don’t tell their competitors.


Let's start with the smell test. Will your home pass the test? Can you sell your home for top dollar right now? Or, do you need to do a few things to make sure you get top dollar?


Have you done the 3 D’s: declutter, depersonalized and deep clean? And I mean, real deep cleaning, baseboards, scuff marks, cleaned up the landscape, changed out old light bulbs and more.


Are the walls painted a neutral color? Have you patched holes, painted the front door and trim? Mismatched paint because you have a personality does not qualify selling for top dollar, at least not in this market.


How's the carpet? Can you still clean them? After cleaning do they still look the same? This isn’t going to cut it to get top dollar. Bigger items that you might want to think about are flooring, counter tops, cabinets bathrooms etc.


Let's get back to the smell test. You probably don't realize this, but did you know most people have a “smell to their home” yes, a smell.


This could be a lot of things. It could be because of pets, the type of food you cook, smoking or your old furniture. Whatever it is you want to make sure that before you put it on the market that it's taken care of.


When we bought our house there was a very very strong smell of spice that was all over the house. The drapes the carpets. As a matter of fact when the inspector opened one of the kitchen cabinets, his head snapped back from the strong smell. No exaggeration.


I had to ask my wife several times if she can handle that or fix it and make it go away because I could not stand it. I'm here to tell you most buyers are not like my wife. Most buyers can't even see pass a wall that is painted neon green.


Next is staging. Have you ever gone to a new home community and checked out new homes? Have you ever wondered why builders who's main business is to sell homes, spend literally thousands of dollars for a designer to stage the home that they sell?


Again this is where my exposure to various different types of homes come in handy. We can partially stage or fully stage your home depending on your furniture to ensure it shows to the best of its ability


So I challenge you, take the quiz from a scale of 1 to 10, is your house ready to market and sell for top dollar, or if you need to make a few changes.


Most of us have to make changes, if I were to sell my house, I’d have a long list of things to do.

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