Digital Marketing In The 21st Century

When was the last time you went shopping on line on Amazon, Google, Apple, Bestbuy? Have you ever noticed that after you search for something online, you start seeing ads for it all over the place? This really annoyed me... But then I had an epiphany, hey why not use this same technology to help me sell my clients homes?

So Iresearched, masterminded, collaborated with the best agents in the industry both locally and nationally and started using the same technology and the best practices of these companies alongside the most innovative,digital marketing strategies so that we can help you sell your home for more money with least amount of hassle in the shortest possible time. This technology is what we use get your home in front of the most engaged buyers.

I’m Mac with Albert Rogers Realty here in Castro Valley CA. When you are selling your home, placing a yard sign on the front lawn and sticking it on the MLS or having an open house, that’s basic. A majority of realtors today are still using this obsolete technology. Things that we were doing in 1999. This is like pre-Y2K technology. We put your home where the ACTION is!

This is where social media, video, retargeteting comes in to play. The amount of effort and money put into digital marketing is staggeringly low. You need maximized exposure to get your home in front of the most potential buyers. 95% of buyers start their search online for their homes, and 77 % use social media to search. Yet only 16% of agents use social media in their marketing strategy. And out of that 16% only 1% are doing it correctly. 1%!!!

As a real estate professional, I want to offer more and better that’s why I looked into and implemented the same disruptive strategic, digital marketing plan just like what Amazon, Google, Best Buy uses. This places your home in front of thousands of potential buyers weekly. You’re probably looking at this video as a result of those efforts.

Now if you like to hear more about how I use the same tools of Fortune 500 companies to place your home in front of more buyers, give me a call I'm Mac Rogers with Albert Rogers Realty. I’ll see you at my next open house.