March 13, 2017 | Mac Rogers

The number one most important thing that comes out with my conversations with sellers is price. How much do we price our home is the questions. Price it too low and they are afraid that they will be leaving money on the table. Price too high and it sits on the market.

Here's something you won't hear from most agents. In this market (I'm referring to my market, Castro Valley, Hayward, San Leandro, San Lorenzo, Dublin, San Ramon & the rest of the east bay) if you price a home below market and give it enough marketing time you will still most likely get the correct market price for your home. Why? Simple. There are tons of buyers out there & as long as your home is properly marketed, everyone will see your home.

I myself is not an advocate of pricing homes low in order to spur demand (price it just slightly below, max $10,000). You tend to get all the other buyers that are not supposed to be in that price range and would end up reviewing so many offers that would have been unnecessary had you priced it right to begin with.

Every homeowner wants to make sure they get the best price when selling their home. But how do you guarantee that you receive maximum value for your house? Here are two keys to ensuring you get the highest price possible.

1. Price it a LITTLE LOW 

This may seem counterintuitive. However, let’s look at this concept for a moment. Many homeowners think that pricing their home a little OVER market value will leave them room for negotiation. In reality, this just dramatically lessens the demand for their house (see chart below).
How to How to Get the Most Money When Selling Your Home | Simplifying The Market
Instead of the seller trying to ‘win’ the negotiation with one buyer, they should price it so that demand for the home is maximized. By doing this, the seller will not be fighting with a buyerover the price, but will instead have multiple buyers fighting with each other over the house. gives this advice:
“Aim to price your property at or just slightly below the going rate. Today’s buyers are highly informed, so if they sense they’re getting a deal, they’re likely to bid up a property that’s slightly underpriced, especially in areas with low inventory.”

2. Use a Real Estate Professional

This, too, may seem counterintuitive, as the seller likely believes that he or she will net more money if they don’t have to pay a real estate commission. With that being said, studies have shown that homes typically sell for more money when handled by a real estate professional.
Research posted by the National Association of Realtors revealed that:
“The median selling price for all FSBO homes was $185,000 last year. When the buyer knew the seller in FSBO sales, the number sinks to the median selling price of $163,800. However, homes that were sold with the assistance of an agent had a median selling price of $245,000 – nearly $60,000 more for the typical home sale.”

Bottom Line

Price your house at or slightly below the current market value and hire a professional. This will guarantee that you maximize the price you get for your house.


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